Environmentally, digital printing is a far greener process than traditional screen printing, with only the precise amount of ink required for the image being imparted. No harmful chemicals are needed in the washing. Additionally, the images intended for printing are computer screen generated, with no paper or paint involved. They are then transferred electronically, so there is less impact on the environment.
Geoff very much views his designs as works of art, created to complement the personality and individuality of the wearer.